My portfolio includes public relations leadership for the opening of two children's hospitals and winning two national awards, in crisis communications and for a comprehensive public relations campaign. 


I directed the communications campaign to help a 150-year-old savings bank in Connecticut become a public company traded on NASDAQ.

At Connecticut Children’s Medical Center, I created change management communications that combined three hospitals into the first new freestanding hospital for children in the state. What name to call the new children’s hospital was a burning question I helped resolve through a comprehensive engagement of the board, the hospital staff, and business and community leaders.

Ten years after opening Connecticut Children's Medical Center, I was recruited in a national search to lead the public relations and marketing communications campaign to open Helen DeVos Children's Hospital in Grand Rapids, Michigan. Next, I served as Spectrum Health’s first director of Corporate Social Responsibility.

As a public relations agency Vice President at Wondergem Consulting,  I helped clients in health care, technology,  government, and non-profits better engage with their various publics.

A blog series I wrote as part of a comprehensive PR campaign, helped gain public support for a Connecticut hospital client being acquired by an investor-owned national health system.

I helped draft a unique public, private partnership that may one day  improve access to secure information technology for non-profit organizations.

I developed case statements for fundraising feasibility studies, crafted crisis communications plans, and wrote speeches, testimony for public hearings and position papers.

 Enough about me already. I want to hear about you.

 tom@hanleystory.com

Learn about Tom's background and where he has been.


"WHAT IS YOUR FAVORITE JOB IN PUBLIC RELATIONS?"

​​​​One of my students (I teach the public relations campaigns course as a member of the adjunct Faculty in PR at Ferris State University) asked me to describe my favorite job for a paper she was writing on public relations careers in another class.

I wrote back:“My current job, as owner of the public relations consultancy, HanleyStory, LLC. (tom@hanleystory.com)                            should be the best PR-related job in my career of nearly 40 years. Now that I have this opportunity, I believe                              I can apply the sum total of my experience in public relations, writing and journalism, to serve clients whose                            causes I believe in, who have a compelling need to improve their positioning in the consciousness of a target                            public, and who have a great story to tell.”

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There are fascinating things happening in business and among non-profits that more people should know about. I am eager to hear more, and help you develop a strategy to “get the word out.”