My portfolio includes public relations leadership for the opening of two children's hospitals and winning two national awards, in crisis communications and for a comprehensive public relations campaign.
I directed the communications campaign to help a 150-year-old savings bank in Connecticut become a public company traded on NASDAQ.
At Connecticut Children’s Medical Center, I created change management communications that combined three hospitals into the first new freestanding hospital for children in the state. What name to call the new children’s hospital was a burning question I helped resolve through a comprehensive engagement of the board, the hospital staff, and business and community leaders.
Ten years after opening Connecticut Children's Medical Center, I was recruited in a national search to lead the public relations and marketing communications campaign to open Helen DeVos Children's Hospital in Grand Rapids, Michigan. Next, I served as Spectrum Health’s first director of Corporate Social Responsibility.
As a public relations agency Vice President at Wondergem Consulting, I helped clients in health care, technology, government, and non-profits better engage with their various publics.
A blog series I wrote as part of a comprehensive PR campaign, helped gain public support for a Connecticut hospital client being acquired by an investor-owned national health system.
I helped draft a unique public, private partnership that may one day improve access to secure information technology for non-profit organizations.
I developed case statements for fundraising feasibility studies, crafted crisis communications plans, and wrote speeches, testimony for public hearings and position papers.
Enough about me already. I want to hear about you.
Learn about Tom's background and where he has been.
"WHAT IS YOUR FAVORITE JOB IN PUBLIC RELATIONS?"
One of my students (I teach the public relations campaigns course as a member of the adjunct Faculty in PR at Ferris State University) asked me to describe my favorite job for a paper she was writing on public relations careers in another class.
I wrote back:“My current job, as owner of the public relations consultancy, HanleyStory, LLC. (email@example.com) should be the best PR-related job in my career of nearly 40 years. Now that I have this opportunity, I believe I can apply the sum total of my experience in public relations, writing and journalism, to serve clients whose causes I believe in, who have a compelling need to improve their positioning in the consciousness of a target public, and who have a great story to tell.”
There are fascinating things happening in business and among non-profits that more people should know about. I am eager to hear more, and help you develop a strategy to “get the word out.”